About us

Passionate about your baby? SO ARE WE!

The idea for GemGem took hold in 2007 when Yoojin (parent/founder) was pregnant her first child Brendan. It was a beautiful and bright day in California when she thought shopping for a baby and mom should be more easy, exciting and pleasing. And like many parents, she wanted only the best for her baby. She was a full time working mom, and she spent a significant amount of time to shopping online for her baby. There are too many online stores for baby; however existing web sites had limited selections and poor customer service. After months of searching, she realized the type of online store she wanted didn't exist, and she had a vision of creating a high quality and an easy one-stop baby shopping destination for mothers like herself. In 2012, she also opened a brick and mortar boutique in Irvine, California for local customers. 

At GemGem, we simplify your shopping for your child through carefully selected items that are personally tested and loved by founder and her baby. Our goal is to make life easier by offering you a high quality selection of baby products, in a way that is worry free for parents.

We are committed to inspiring our customers with products that contribute to personal comfort and revitalization, because it is our deepest belief that it is in every parent's best interest to care for their baby's well-being.

The founder of GemGem is often out and hunting for unique and wonderful baby products in the world so be sure to sign up to our newsletter on the home page, or follow us on Facebook and Instagram to stay in the loop.
Gem Gem searches for style, comfort and delight!